Lemala Camps and Lodges has appointed Africa in Your Hands to represent its properties in the South African market, effective January.

Lemala has eight properties throughout northern Tanzania and Uganda, ranging from tented camps to classic safari lodges and villas.

Africa in Your Hands, led by founder and experienced tourism industry advocate, Sheree Simpson, will provide opportunities for more people to experience the natural wonder that is the Northern Circuit.

CEO of Tourvest East Africa, Leanne Haigh, said: “Africa in Your Hands is the perfect company to represent Lemala in the South African market because of its alignment with our values. Sheree understands East African tourism and supports our sustainability drive and initiatives.”