May marked a landmark and fast-paced period for Your Africa.

Following an extensive phase of planning, development, and refinement, encompassing website creation, workflow design, team assembly, and operational readiness, Your Africa officially launched to the market. While the website went live in April as part of a controlled soft launch, this period provided an opportunity to test, optimise, and ensure that all systems, processes, and customer journeys were fully aligned ahead of scaling.

With the activation of global paid media and search campaigns, the business transitioned into full market presence, effectively opening its doors to the world.

The early results have been highly encouraging. Within the first five weeks of full-scale activity, Your Africa achieved 40% of its three-month lead target, with strong daily growth in enquiry volumes. This performance validates both market demand and the strength of the brand’s positioning as the team continues to refine its approach.

Alongside this growth, the business continued to strengthen its team and operational foundation:

• Amanda van Loggerenberg joined as GM of Product and Operations, making an immediate impact on workflows, product alignment, and supplier engagement.
• The team expanded to six members, with further growth planned in line with demand.
• The Johannesburg and Cape Town teams came together for a collaborative session to align, connect, and build momentum.
• Representatives attended Africa’s Travel Indaba, strengthening relationships with key partners and suppliers across the network.

As the business moves forward, the foundations are firmly in place. With strong early traction, a growing and capable team, and continuous optimisation of its operating model, Your Africa is well positioned for future growth.

The focus now shifts from launch to acceleration, driving conversion, deepening customer relationships, and building a leading B2C platform.

The journey has only just begun, and the outlook remains both exciting and full of opportunity.