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Africa Collection

Between educationals and trade shows: Building destination Insight

Director, James Westrip travelled to the Drakensberg in KZN to revisit and deepen his knowledge of Three Tree Hill Lodge and its surrounding area. During his stay, he explored the lodge’s accommodation and activities, ensuring his understanding of the guest experience remains current and aligned with client expectations.

He then continued to Umhlanga on the coast to attend the annual Africa’s Travel Indaba. Over the course of the week, the event provided a valuable platform to engage with longstanding suppliers and industry partners, strengthen key relationships, and gain further insight into existing products across Southern and East Africa for Africa Collection.

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