Our Values

Our values form the DNA of our business, and are adopted and lived by each of the independent brands in our family.

It starts with me, I learn!

The philosophy of “It starts with me, I learn” is to create a mindset that drives individuals to take charge of their own growth and development.

Embracing Diversity:

We believe in and value the essence of all people, regardless of age, gender, race, religion, physical disability or sexual orientation.

Stakeholder Driven:

We are aware of and accountable to ALL stakeholders in our business.


Honesty, transparency and accountability are non-negotiables.


We have energy, excitement and enthusiasm in all that we do.


Our insatiable thirst to keep learning and improving.


We value ourselves and all others.

Environmental Awareness:

We take responsibility for our natural world.